Experience Design Engineer

UX Design, WireFrames, Prototypes, HTML, CSS, jQuery, Design Patterns

Experience Designer Engineer in San Diego

I am always evolving as a designer, and every day I expose myself to new thoughts and ideas. I embrace these exposures as part of my life experience which ultimately transforms my creativity as a designer.

Experience Design: What can be better than making a project that you love interactive? Sketch. Prototype. Test. Observe. Experience.(repeat)

Visual Design: I enjoy being inspired and then creating my own work, from every aspect of design : Typography - Color Theory, Code Development, User Testing and more. Being an experience designer brings challenges and personality. I like the combination of both.

What I know - Code

Web technologies that I know and continue to grow as the hours go by - Goal 10,000 hrs of practice.
This portfolio site is created with HTML5, CSS3, Bootstrap 3, Beg Level JS, JS Plugins (ex. animate.js), and jQuery. In the past 2 years, I have focused on training and transferring the below skill-level to software prototype development. In 2013, I learned to organize code from Spaghetti JS Code to Object-Oriented JS Code progressing with a knowledge of inheritance and scope to keep code organize and easier to read.

For more details review Resume.

8000 hrs - b. 2010 - prev. HTML4 knowledge since 98
8000 hrs - b. 2010 - prev. CSS2 knowledge since 05
6000 hrs - Focus Logic 2011 - prev. Dabble since 08
6000 hrs - Focus Logic 2011 - prev. Dabble since 05
4000 hrs - b.2012 - Used Solo & Bootstrap2-3
700 hrs - b.2013 - Templating for Modularity
1000 hrs - b.2012 - MVW framework
1000 hrs - b.2012 - D3JS - Data Visualization

What I know - Design & UX

I appreciate every job and project experience I had over the years. I have worked with some incredibly smart people and great leaders. As of 2014, I am dedicated to work on a UX team and focus bring the team ideas to life developing prototypes with web technologies. Prototypes that can be immediately user test for confirmation of workflow, taskflows and feature enhancements for existing products and new products. This year, I have the beautiful chance to get in front of the project before dev and production development starts. ( Allowing the freedom to get prototypes in front of the user. ) With a UX team, there is time for Competitive Analysis, Usability Heuristics, User Testing, and more more research and development using prototypes. The things I love and why I am in this industry.

For more details review: The Portfolio of My Past.

8000 hrs - b. 2010 - Usability Heuristics
8000 hrs - b.2010 - Paper & Digital Prototyping
3000 hrs - b. 2011 - Competitive Analysis
2000 hrs - b.2012 - Mobile Design Patterns


( click titles to view details )

Education & Credentials

  • Master of Fine Arts, Web Design and New Media
  • Academy of the Arts University, San Francisco, CA – May 2011
  • Bachelor of Fine Arts, Multimedia and Communication Design
  • University of the Arts, Philadelphia, PA – May 2001

Interaction Design Experience


  • Cross-Browser coordination, testing, and improvement for early warning plans/procedures.
  • A/B Multivariate Testing for user conversion using Google Website Optimizer and service.
  • Created wireframes and prototypes for websites and followed through planning for deployment completion. Prototypes are created through HTML,CSS, Javascript, and JQuery.
  • Studied use cases, user scenarios, target audience research to maintain the focused plan of web design products, such as email newsletters, banner ads, and landing pages.
  • Javascript and JQuery - research frameworks and libraries that would simplify the usability of the website for the end user, as well as redefined the code to match the usage of the web product.

Graphic Design Experience

  • Graphic Design & related skills (10+ years)

  • Exceed at visual design implementation and studies. Proficient in Adobe CS6 Software: Photoshop, Illustrator, InDesign, Flash, After Effects, and Premiere.
  • Understand and practice typography, grid layout, color theory, hierarchy and maintain corporate branding identity standards.
  • Practice standards for Typography for Web and Mobile.
  • Familiar with Kinetic Typography for Motion Graphics.

Employment History

March ‘14 – Present Experience Design Engineer Room5, Inc.
March ‘14 – Present Sr. Experience Design Engineer UCSD VirBELA.
San Diego,CA
April ‘13 – March '14 User Interface Engineer Leadfusion, Inc..
San Diego,CA
Feb ‘13 – Present Volunteer User Interface Engineer Ignittion, LLC. - NonProfit.
San Diego,CA
April ‘12 – March '13 Sr. User Interface Designer LPL Financial Services.
San Diego,CA
Sept ‘11 – April'12 Freelance Interactive Designer
(Clients: XEROX, TIBCO, Metaswitch Systems)
RexiMedia, LLC.
San Francisco,CA
Nov ‘10 – Nov ‘11 Senior Freelance Web Designer
(Clients: ReMax, Keller Williams Realty, Jupiter Lighthouse Realty)
KimajinStudios, LLC.
San Diego, CA
May ‘08 – Aug ‘08 Freelance Graphic/Web Designer
San Francisco, CA
Aug ‘07- Aug ‘10 Graphic Designer & Web Ad Developer PsPrint, LLC.
San Francisco, CA
Sept ‘05- Sept ‘06 Lead Graphic Designer & Web Developer Potreromedia, LLC.
San Francisco, CA

Technical Proficiency

  • Adobe CS6 ( Photoshop, Illustrator, InDesign, Flash, Dreamweaver, After Effects, and Premiere )
  • Adobe Edge ( Inspect, Reflow, PhoneGap )
  • Languages: CSS3, HTML5, (Mid-Level) Javascript
  • JS Libraries: (Mid-Level) jQuery, (Mid-Level) jQuery Mobile, (Mid-level) D3JS, (Beginner) UnderscoreJS for Templating, (Beginner)AngularJS
  • Wireframes- Balsamiq Mockups for Desktop, Axure RP Pro
  • Object Literal Pattern JavaScript


  • UX Speakeasy Meetup Group - San Diego
  • Javascript San Diego Meetup Member - San Diego
  • Toastmasters Career Builder Member – San Diego
  • DashingD3js - Student
  • FabLab member - San Diego


  • 2011 Motion Graphics Finalist Nominee - Academy of the Arts University - San Francisco, CA
  • 1997 - 2001 Promising Artist Award - University of the Arts - Philadelphia, PA
  • 1997 Co-Mural Artist Award Delmarva DuPont Power - Newark, DE

Portfolio of My Past

  • All
  • Web
  • Mobile | UX
  • Print
  • Identity
  • Motion Graphics

    Visit | MFA Thesis


    Visit | Shanti

  • Various Projects

    Visit | PsPrint

  • Kimajin Studios

    Visit | KimajinStudios

  • Potreromedia


  • JLR- Branding

    Jupiter Lighthouse Rty.

  • Mark Ehredt

    Mark A Ehredt

  • eedapt

    eedapt branding

  • Relief Series

    Personal Art

  • Illustrations

    Personal Art

  • RGB-Poster

    Red, Bike, Green

  • I Heart Robots


  • EFS Motion

    AAU, Student Work

  • Reckonerz

    AAU, Student Work

  • Mobile UX/UI

    Spec Work

  • Mobile UX/UI

    Spec Work

Arduino: Code to the Physical World...My New Hobby.

Traffic Light Simulation

I have to code for the media screens for variety of screen sizes. Well, I wanted to try something different and code for the physical world. I took a class at Fablab in San Diego. Using Arduino Uno circuit board, bread board, wires, leds, and an IF Else Statement...I created a traffic light simulation.

Mobile Device Station: If you build it, They will come.

Custom-made Mobile Device Station

I dreamed of a design studio with a mobile device station. With so many, different mobile devices I wanted to create a station that would allow for flexibility and rotation. Took out my sketch pad and thinking it through. I need it to rotate so that simultaneously the devices can rotate either horizontal or vertical. Using technologies such as Adobe Edge Inspect or Ghostlab with LiveReload utility allow for debugging on the devices and seeing immediate results across all devices. If you build it, they will come.

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